A4U Expo 2009 - Agenda Day 2
Day 2 of the A4U Expo and if I have heeded my own advice from day 1, I should be up early and as bright as a button today!
Last year I spotted quite a few people clutching bottles of Evian, so it might be a wise move to purchase some before heading over to the Excel.
Here’s my agenda for the second and last day of the 2009 A4 Expo:
09:30 - 10:30: Killer Link Building Strategies
Again, link building is so important these days and this will be the perfect opportunity to glean some tips and hopefully implement them to increase my rankings.
11:00 - 12:00: Barriers to Conversion
I’ve recently followed Joanna Butler on Twitter and also noticed she’s now one of the latest Affiliate Doctors, so it’ll be to see what tips and tricks she has on conversion. Joanna is joined by Will Critchlow from Distilled and Lisa Myers from Verve Search and also blogs at Search Cowboys.
12:15 - 13:15: Start Up And Launch Strategy
Having launched a few new sites such as Footy Shirts and Wii Search lately, I’m looking forward to seeing how some of the bigger sites launch such as Spotify, Seatwave and Kieron’s great site - ShareMyPlaylists.com
Whilst I doubt my two new little sites will be looking for VC investment, it’ll be interesting to see how big sites go about it and how to keep that competitive edge.
Lunchtime
After grabbing some lunch, now’s the chance to catch up with the networks and people exhibiting at the A4U Expo. It’s good to see how many freebies you can grab too!
14:30 - 15:30: Affiliate Apocalypse
Any session that has the words ‘apocalypse’ in the title has to be well worth a look in. This session touches on some of the challenges that affiliates and the whole industry could be facing and how to deal with them in the future.
Great panel too, with Robert Glasgow from Webgains, Duncan from Total Search Solutions, Seth Richardson from DC Storm, Helen from Sky (previously DGM) and Julia from Vodafone (previously Affiliate Window).
16:00 - 17:00: Meet The Super Affiliates
Last year’s ‘Meet The Super Affiliates’ was a great finish to what was a fantastic expo and this year looks to be no exception. Moderated this year by Kieron, this is always an informal and fun session but an interesting insight into a ’super affiliates’ world.
17:15 - 18:00: Domain Names
I have dabbled in the past with domain names and sold a few on for several thousands, so this will be interesting to hear from the horses mouth, so to speak, on the future of domain names.
The session is hosted by Angus from Giraffe, who owns domains such as three.co.uk , egg.co.uk and many more.
That then rounds up the end of the sessions and exhibition itself, all that remains is to grab some food and then make the most of the ICE Party at the Fox. Last year’s was great, in fact too great, as I got up late the next day and missed my train home costing me £60 for a standard ticket! To be fair it was me misjudging how long it would take from Excel to Euston that made me miss my train, although having a sore head certainly didn’t help!
I know it’ll be a busy time for everything involved with the A4U Expo and I’d just to like to say thanks to Matt and his team for organising a first class event - well done guys and see you all on Monday.
